From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass (more…)
10 Comments
4.0 out of 5 stars
The So-So New Rules…I bought this as an audio book and it was pretty darn long to listen too. There are some good ideas about directing ad traffic to specific pages of your website and viewing…
4.0 out of 5 stars
We are all communicating
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyFinally someone sees the conexion between…
5.0 out of 5 stars
Essential Reading for Marketing and PR Professionals
While reading David Meerman Scott’s “New Rules of Marketing and PR” I found myself nodding my head in agreement with many things he was saying.
5.0 out of 5 stars
A wonderful tool
It’s a amazing experience to read this book, it will help me a lot with my work as director of a fire protection consulting firm.
4.0 out of 5 stars
The only book you need to read before starting social media marketing
“New Rules of Marketing & PR” covers concrete instruction of social media tools and rich real case examples.
5.0 out of 5 stars
Changed My World
David did an exceptional job taking old sales and marketing truths and redefing them in the online world.
5.0 out of 5 stars
Practical Application of “The Market Is Conversation” from Cluetrain Manifesto
This book is the best work I’ve seen on the concept of the World Wide Web as a market driven by conversation as proposed by the authors of the Cluetrain Manifesto.
5.0 out of 5 stars
Why do we need new perspective?
This book did two things for me. First it showed how the market has changed. Not just how the internet has grown but how it has changed.
5.0 out of 5 stars
Magic within the New Rules of PR and Marketing
David Meerman-Scott’s The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly has become the…
5.0 out of 5 stars
Great read !
I just finished reading the book on my Kindle and was very impressed with the author’s ability to simply explain his experiences in a very enlightening manner…