Tag Archives: Marketing Activities

Internet Marketing: Strategy, Implementation and Practice (3rd Edition) (Paperback)

“Internet Marketing “is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, “Internet Marketing “is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, [...]

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International Journal of Internet Marketing and Advertising [MAGAZINE SUBSCRIPTION]

The IJIMA is an authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet. The IJIMA is an authoritative source of information in the field of Internet and its [...]

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