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	<title>InternetMarketingGems.com &#187; Super Bowl</title>
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		<title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)</title>
		<link>http://internetmarketinggems.com/blog/recommended/the-new-rules-of-marketing-and-pr-how-to-use-news-releases-blogs-podcasting-viral-marketing-and-online-media-to-reach-buyers-directly-kindle-edition/</link>
		<comments>http://internetmarketinggems.com/blog/recommended/the-new-rules-of-marketing-and-pr-how-to-use-news-releases-blogs-podcasting-viral-marketing-and-online-media-to-reach-buyers-directly-kindle-edition/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 19:19:38 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
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		<description><![CDATA[From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing&#8217;s &#8220;old rules&#8221; is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)</title>
		<link>http://internetmarketinggems.com/blog/recommended/the-new-rules-of-marketing-and-pr-how-to-use-news-releases-blogs-podcasting-viral-marketing-and-online-media-to-reach-buyers-directly-paperback/</link>
		<comments>http://internetmarketinggems.com/blog/recommended/the-new-rules-of-marketing-and-pr-how-to-use-news-releases-blogs-podcasting-viral-marketing-and-online-media-to-reach-buyers-directly-paperback/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 18:38:36 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
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		<description><![CDATA[From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing&#8217;s &#8220;old rules&#8221; is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), [...]]]></description>
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		<slash:comments>10</slash:comments>
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